Leopoldo Alejandro Betancourt Lopez’s Role in Boosting Hawkers Success
What any company needs to find financial success is a strategy, and right from the beginning, Hawkers has been strategic about such success. Being a new company in the eyewear industry was not a barrier to what the company wanted to achieve. Therefore, the company started by focusing on a platform that would lead to success, social media.
View this post on Instagram
In the beginning, founders of the company had interest elsewhere, but when an opportunity to resell, sunglasses sourced from California came by, they were quick to take it up. That trial business ended up becoming one of the most sought-after eyewear companies in Spain.
Even with the best business strategies, any business getting into a new venture can encounter challenges. Therefore, Hawkers being new to the eyewear industry, had its challenges as well. With the assistance of renowned investors like Leopoldo Alejandro Betancourt Lopez, the company overcame the challenges.
The company did not have a challenge with clients; its challenges were mainly financial. With an increase in the popularity of its eyewear came the need to produce more sunglasses. Leopoldo Alejandro Betancourt Lopez, a businessman who had spent time in the investment sector, had the experience and resources required to help the company overcome its financial challenges.
When Leopoldo Alejandro Betancourt Lopez came into Hawkers, he started with the company’s values. These are the values that made the eyewear company the people’s favorite because the eyewear was affordable and quality. Further, he focused on the most popular market for the company, which was social media.
Therefore, he committed to marketing the brand on social media platforms through the use of various influencers. Alongside all his efforts to help the company rise, Leopoldo Alejandro Betancourt Lopez, among a group of other investors, brought into the company 56 million USD, which helped the company with production.